Amazon listing hijackers are a constant threat to legitimate sellers, but using copyright and trademark protection can safeguard your business.
Registering your intellectual property with Amazon Brand Registry offers a layer of defense, providing you with access to powerful tools like the ability to file infringement claims and monitor your listings. The INFORM Consumers Act has also strengthened the enforcement of copyright and trademark violations.
For extra protection, regularly monitor your product listings for any suspicious activity and use Amazon’s Transparency program to apply unique codes to your items, ensuring that customers receive authentic products.
These proactive measures help build customer trust and protect your brand’s reputation from hijackers.